From Here Forward

Why JETTER chose a permanent mark.

For most of JETTER’s history, the logo changed with the music.

Each record brought a new visual interpretation of the band. Sharp angles. Heavy geometry. Different textures, treatments, and forms. There was always recognizable JETTER DNA, but the logo itself often became part of the world of a particular album rather than a permanent identity for the band.

As we began building REVERENCE, we realized we wanted to approach things differently.

We did not need a logo that proved JETTER was heavy.

The music can do that.

We did not need a REVERENCE logo.

We did not need a more-metal logo.

We did not need a softer logo.

We needed a JETTER logo.

The goal became to preserve what has always felt unmistakably ours: the angular architecture, the sharp geometry, the progressive hard rock character, and the sense of movement that has lived in JETTER’s visual identity from the beginning.

But this time, we wanted something with enough restraint and permanence to live beyond a single record.

The result is the new JETTER master mark.

For the first time, the wordmark is also accompanied by a dedicated emblem, drawn from the same visual language and built around the central architecture of the logo.

Together, the wordmark and emblem give JETTER a visual identity that can continue to evolve in color, material, texture, photography, and presentation without changing its fundamental form.

REVERENCE will have its own world.

Future records will have theirs.

But this mark belongs to JETTER.

From here forward.

JETTER